Research shows that, when it comes to broadband access and internet adoption in general, lower-income consumers are lagging a full ten years behind their higher-income counterparts. They also use the internet around 30% less and purchase nearly 40% less online.
We believe that most of today’s digital products and services are not tailored towards the budgets, needs, skill levels and habits of the majority of consumers and workers. For they have been built by elites for elites.
To win a mass market, a product cannot be limited to the upper 20% of the income pyramid or the digitally advanced. That's why, at Cusp Capital, we partner with entrepreneurs who can think beyond their own needs, and identify opportunities for digital products and services that benefit everyone.