Conrad Electronic Group acquires Hivebuy

We partnered with Hivebuy as lead investor in 2021. Now, with its acquisition by Conrad Electronic Group, Hivebuy is entering its next chapter with a strong strategic partner.

Hivebuy was one of our first investments. Since then, we have worked closely with founders Bettina Fischer and Stefan Kiehne and the entire team as they built a platform that makes B2B procurement simpler and more efficient and mastered the transition to AI-led services. Hivebuy digitizes indirect procurement, an area where manual processes remain widespread, particularly among small and midsize businesses. Its software covers the entire purchasing process, from purchase requests and approvals to invoice verification.

“Cusp Capital, and Jan Sessenhausen in particular, supported us closely throughout our journey. Whether things were going well or we needed support, we could always reach out. This combination of trust, honesty, and genuine interest in Hivebuy defined our collaboration, and we are very grateful for it.” - Bettina Fischer, Co-Founder and CEO, Hivebuy

Conrad and Hivebuy bring together highly complementary capabilities. Conrad’s B2B sourcing platform and extensive product offering combined with Hivebuy’s procurement software create an integrated solution that can make purchasing significantly easier for businesses. Starting in the fourth quarter of 2026, Conrad customers will have access to “Hivebuy Start,” a free entry-level solution directly integrated with Conrad’s offering of more than ten million products.

“Conrad and Hivebuy are an excellent fit. Together, Conrad’s sourcing platform and Hivebuy’s procurement software create a compelling offering for B2B purchasing. We are excited to see what Bettina, Stefan, and the team will build in this next chapter.” - Jan Sessenhausen, General Partner, Cusp Capital

Hivebuy was founded in 2021 by Bettina Fischer and Stefan Kiehne and will continue to operate as an independent company headquartered in Berlin, with both founders continuing to lead the business. Alongside ourselves, Hivebuy’s investors included Haufe Group Ventures, SIVentures, and Tiny Supercomputer Investment Company.
‍
We are proud to have been part of Hivebuy’s journey from its early days and look forward to following the team as they continue to build with Conrad by their side.